A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! We are officially back from our whirlwind summer travels! It all started with a 10-hour drive to Montana for a music festival, 10 hours back to Idaho, a two-day turnaround, and then we were on a plane to New Jersey with two kids in tow for a two-week stay on the East Coast. Concert...
11 days ago • 1 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! One of my very favorite things to do is go camping. And this year, for some reason, I decided to resurrect an old-school tradition: Jiffy Pop. You know, that ridiculous shakeable popcorn you hold over the fire? What I forgot is how long it takes to make the stupid thing. The fire’s...
25 days ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! Have you ever experienced that out of the blue ah-ha moment? I swear it is rare these days, but every now and then, a little snippet of advice really hits home. It started last year around the first week of school. My husband is a teacher and he was headed back to work. My son was...
about 1 month ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! I have a vivid memory of picking raspberries with my grandpa as a little kid. I remember running across his lawn to the garden and plucking the big red berries, rinsing them in the hose water, and sneaking a few before putting the rest into a bucket. I always thought I must’ve been...
about 1 month ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! butterfly effect (but·ter·fly ef·fect) noun As part of chaos theory: the phenomenon whereby a localized change in a complex system can have large effects elsewhere. Last week was my wedding anniversary. And I don’t talk about this often in public, but… this is actually my second...
about 2 months ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! We give a lot of credit to visuals on the internet - flashy photos, pretty logos, video transitions. But sometimes, the most powerful thing you can post is just… words. Two of my favorite Instagram accounts prove this time and time again... No photos. No fancy design. Just words. And...
about 2 months ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! Lately, I’ve been feeling… scattered. Not burned out, not overwhelmed - just a little chaotic. When I feel that way, everything suffers: I miss small things. My brain skips between tasks. I produce “just okay” work instead of the quality I want. So I went full nerd and picked up a...
2 months ago • 2 min read
The other day, I was packing for a camping trip and realized we were out of a very important item: Preparation H. Now, before you totally start laughing at me, in our family this is a tried-and-true remedy for mosquito bites - a trick passed down for years. (Yes, really - thanks mom!) But still… it's a bit intimidating to go buy this particular item when you live in a small town. I mean, I just know I'm going to run into someone at the store. And nothing screams awkward small talk like...
2 months ago • 2 min read
Well, it’s officially here. School’s out. My husband and kids are officially on break. But guess who’s still working? Oh yeah, that’d be this girl. It’s not that I begrudge them their summer break (but kinda). It’s just... I love summer. Like really love summer. Josephine Lake - one of my favorites! And trying to crank out work while the people around me are off mountain biking, swimming at the beach, hiking, grabbing ice cream, or (perhaps the worst) laying around watching a mid-day movie?...
3 months ago • 2 min read