A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier!

I have some pretty big news.

I’m hosting my first-ever webinar on February 11 at 10am MST, and we are going straight for the topic that makes otherwise confident, capable business owners quietly close their laptops and say, “I’ll deal with that later.”

SEO.

Yes. That SEO.

The big bad wolf of marketing.

The thing that feels like it might bite your hand off if you touch it wrong. The thing you assume requires a hoodie, three monitors, and an IT guy named Kyle.

Our goal will be simple:

We’re going to tame SEO and turn it into a sweet little puppy you can actually play with. No fear. No intimidation. No mystery growling in the corner.

Here’s why this matters (for you and for me)...

On any given day, I will absolutely put off the task that feels the hardest. And “hard” usually doesn’t mean impossible. It usually means one of three things:

It requires real brain power
It needs creative headspace I don’t currently have
Or—this is the big one—I don’t fully understand what it’s going to take to get from Point A to Point B

There’s vagueness. There’s friction.

There’s that feeling of “I know this is important, but I don’t know where to start.”

And honestly? That is exactly why SEO gets avoided.

Not because it’s too complicated. Not because you’re “bad at marketing.”

But because most people were never shown how it actually works in plain language.

So we avoid it. We delay it. We tell ourselves we’ll come back to it later.

This webinar is me saying: let’s not do that anymore.

On February 11, we’re going to break SEO down so it feels approachable, doable, and honestly kind of satisfying.

We’ll talk about:

How search engines actually work
Why SEO is not just a website thing
How SEO shows up across all your marketing channels
How search is really just questions and answers
And how AI and generative search fit into the bigger picture without making everything more confusing

By the end of this one-hour webinar, my hope is that SEO feels less like a chore and more like a tool you actually want to use. Something you understand. Something you feel confident touching.

Here's the important part - get registered to attend!

Registration is free. Signing up just makes sure you get the link and all the details ahead of time.

And if life happens and you can’t make it live, no stress.

The session will be recorded, and I’ll send out the replay so you can watch it on your own time.

👉 Register here to save your spot

If SEO has been sitting on your to-do list collecting dust, this one’s for you.

See you on February 11!

Trial Reel Experiment Update

It's been two weeks and the data is starting to show some interesting insights.

First things first - nothing has gone viral. I didn't expect anything to, but let's be clear about how Trial Reels work. They aren't instant overnight hits.

I will also say these haven't resulted in lots of new followers. What they HAVE resulted in is saves. Which indicates that the content I am putting out there is valuable, but not yet inspiring a "follow." That is where hook type is going to play the biggest role. More to come on that!

All that said, I have been seeing some consistent trends:

Posting time doesn't' matter at all. Morning, afternoon, midnight- who cares. IG still sends it out to a test audience and if they like it, IG pushes it to more people.
Posting multiple Trial Reels at the SAME time DOES matter. I think they compete with one another. So if you are going going to post multiple a day, space them out an hour apart.
So far, the sweet spot for video length sits between 7 and 9 seconds. Shorter gets way less views, longer gets way less views.
So far, the "teaching" captions have garnered more views. Including a takeaway, a little nugget of useful information seems to help the overall performance of a Trail Reel. And these are the Reels that get saved.

More to come next week!