I hit a wall exactly 12 months ago (March can do that to you). In the span of one week, I was solicited by more than 20 influencers who wanted to come to McCall. TWENTY. And every single pitch was basically the same song and dance: coordinate everything for us, give us the free trip, oh and also pay us a $3,000 content fee for a blog post, one Reel, and five Stories. Which, fine. That's how the industry works. I get it. But here's what was making me absolutely insane: it all looked the same....