A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! This year I embraced my witchy tendencies. And yes, there is a slightly witchy side of my personality - ha! During Yule I did a 13-day intentions ritual in lieu of trying to make New Years resolutions. It's pretty simple - you write down 13 intentions for the year, fold them up so...
7 days ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! In 5th grade, I did a science experiment to test which cleaning product worked the best. I've always been a bit obsessed with cleaning. It was all part of learning the scientific process, controlling variables, and analyzing data as objectively as possible to get real, data-backed...
14 days ago • 4 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! I saw an Instagram post a couple weeks ago that made me laugh out loud. It was about how women in particular tend to do things in a frantic (dare we say manic?) way. And it brought back a very vivid experience where my husband told me I was being "manic" about a big house project I...
21 days ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! This winter is weird. That’s the only way to say it. There is no snow. Or at least not a lot. Which feels deeply offensive considering we bought a new snowblower this year and haven’t been able to really break it in. To be clear: it’s not even new-new. It’s used. We got a great deal....
28 days ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! One of my very good friends is coming to visit over Christmas break, and I could not be more excited. It’s one of those friendships where you just… resume. Same jokes. Same energy. Same “how are we already laughing-crying?” moment. We both have families now, kids in every sport known...
about 2 months ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! I wasn’t going to write this newsletter.It is not in my nature to call out other businesses.IBut an ad came across my feed this week that stopped me cold. It was from a well-known website template company — one that is typically respected, creative, thoughtful — but the messaging in...
about 2 months ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! Welp, we’ve officially entered "Peak Marketing Season..." that magical-but-also-kinda-feral window of time where every business on the planet is barreling toward December 31st like the Energizer Bunny. Everywhere you look ads are yelling it’s “Black Friday!” “Cyber Monday!” “Shop...
2 months ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! The holidays are one of my very favorite times of year. The twinkle lights, the smells, the music, the general excuse to eat fudge at 9 a.m. But I’ve also learned that the holidays have a special way of exposing… shall we say, my “less charming” traits. Mainly, that I am (how do I...
2 months ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! Happy Tuesday! 'Tis the season for doing some of that end-of-year planning (anyone else got the bug?!). One of my big goals for 2026 is to provide valuable, usable ideas and resources and frameworks that you could put to work in your own business with very minimal energy and money....
3 months ago • 2 min read