I was that asshole mom at the football game on Saturday. The one with her laptop open on the sideline. My husband coaches two teams, so weāre there early for the first game, and I sat in my camp chair working while other parents cheered around me. When my sonās team played, the laptop went away. But Iām pretty sure a few people drove home convinced Iām a terrible person. Maybe context helps. Maybe it doesnāt. Last week was one of those weeks. This work has ebbs and flows, and some weeks are...
7 days agoĀ ā¢Ā 2 min read
Something was in the water last week. I had two different clients came to me last week holding the same thingā¦and AI audit of some aspect of their current marketing. Both are past clients -weāve either built their websites, run their marketing, done social media strategy for them or some combination of those, so we know them well. But both showed up with a new marketing to-do list written by AI. One had a full social media overhaul plan (what to post, when to post, everything they were "doing...
14 days agoĀ ā¢Ā 2 min read
Uh, I still haven't paid for the firewood that was delivered last week. C&M Lumber dropped three pallets of energy logs at the house last Monday. It's the same lovely gentlemen as last year. He gave me the heads up on which day he would swing by, but other than that, I had no notion of time. When he arrived he walked through the backyard, tapped on the window, and asked if I wanted them where I had them last time. Yup. Fantastic. Check that off my list! Look at those beautiful pallets of...
21 days agoĀ ā¢Ā 1 min read
Last night I was doomscrolling on Instagram while my husband watched a show I couldnāt get into, and I saw an ad scroll by that made me do a double takeā¦apparently you can now run ads on ChatGPT. Wait, what?! I had no idea (and I will admit I probably should have seen this one coming). I mean, this is kinda what I do for a living. So naturally I fell down a rabbit hole of āwhat else donāt I know,ā and it turns out thereās a lot happening in marketing right now. Things are moving fast....
28 days agoĀ ā¢Ā 3 min read
Iāve been having one of those weeks (months?) where it feels like everyone else has their shit together and I donāt. And I put on a good show. Iām organized. Things are moving. The kids are being fed. From the outside it probably looks fairly smooth. But lately everything feels harder than it needs to be, and when I look around, it seems like itās just coming easier to everyone else. Part of that is projection, obviously. We all curate what goes out into the world. Hell, Iām a big believer in...
about 1 month agoĀ ā¢Ā 2 min read
Every now and then I hit a point where I am justā¦done making decisions. Not the big ones (those are weirdly fine). Itās the little ones that get me. Which invoice to chase first. Whether that caption needs a rewrite or if my webpage needs another little tweak. Whatās for dinner? And then 'What's for dinner' again and again and again. AUGHHHHHHHH And Iāve noticed something on social media lately that Iām absolutely guilty of too. We marketers love to assume youāre overwhelmed. That you donāt...
about 1 month agoĀ ā¢Ā 2 min read
Somehow, the universe rewarded my love of organization when I had my kids. They were born exactly three years and three days apart. My son on 8/18/18. My daughter on 8/21/21. I donāt know what I did to earn that math, but it makes me stupidly happy every single August. It also means two birthdays within three days of each other (technically three if you count my husband who also has an August birthdayā¦its a busy month!). For years we escaped the birthday parties entirely. Cupcakes and a...
about 2 months agoĀ ā¢Ā 2 min read
I have officially hit the point of the summer where I'm tired of summer. I feel a pretty ashamed even typing that. Summer is so short here, and most of my favorite things happen in the summer (lake days, camping, hiking, campfires, campingā¦you see the theme). But we have lived life to the fullest. We have maxed out and made the most of every possible minute of every possible weekend, and my brain and my body are starting to give out. The kids are stir crazy and everyone is starting to get on...
about 2 months agoĀ ā¢Ā 2 min read
I have been eyeballs deep in vacation planning the last few months. Where to stay, what to do, where to eat, plus all of those little contingencies and considerations to balance fun with relaxation and try to anticipate anything that could cause a travel emergency. And I am not even doing it for myself! I am building trips for the six amazing families we gave all-inclusive McCall getaways to last fall. The two winter trips are done, and now we are hosting our summer then fall trips. And I...
2 months agoĀ ā¢Ā 3 min read